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How do I run video interviews & focus groups?

Run interview and focus group studies on Prolific with guidance on recruitment, scheduling, and payment.

Updated this week

You can recruit participants on Prolific for one-to-one interviews, or focus groups.

Interviews take place outside Prolific, using tools such as Zoom, Microsoft Teams, or Skype.


Recruit the right participants

If your study includes a live interview, apply these prescreeners from Participation on Prolific:

  • Webcam

  • Video call interview

This ensures only participants who have opted in to interviews can see your study.

For niche or hard-to-reach groups (e.g. professionals, carers, or users of specific tools), you can:

  • Use custom screening, or

  • Run a two-stage study (a screener survey followed by interviews)

This helps identify eligible participants and reduces dropouts.


Write a clear study description

Your study description should clearly explain:

Study details

  • What participants will do

  • Whether the study has multiple stages

  • Which external tools will be used

  • How consent is obtained and can be withdrawn

  • How you will ensure the study is safe and respectful for participants

Recording and personal data

  • Whether the interview will be recorded

  • How recordings will be used, stored, and deleted

Avoid collecting personal information. If any personal data is collected, you must explain how it will be used and when it will be deleted.

Participants should be asked to identify themselves using their Prolific ID rather than their real name.

Payment and requirements

  • How participants will be paid (approval or bonus)

  • Whether payment depends on attending the interview

  • Whether video and microphone must be enabled

  • Any device, browser, or software requirements

  • Whether any downloads are required and if participants should test anything in advance

Apply device requirements using device restriction labels when setting up your study.

Completing the study

  • How participants should provide their Prolific ID before finishing

  • How participants will receive the completion code

  • How participants will be debriefed


Collect consent and schedule interviews

Prolific does not provide a scheduling tool, so you’ll need to use an external tool such as Calendly or Doodle.

A common approach is to use a short survey (e.g. Typeform or SurveyMonkey) as your study link to:

  • Provide study information

  • Collect consent

  • Direct participants to the scheduling tool

Participants who do not consent should be asked to return their submission.

Participants who consent can proceed to book a time slot.

You can also use your scheduling tool as the study link instead of a survey. Different approaches may work better depending on your study, so you may want to test what works best.

Best practices

  • Ask participants to enter their Prolific ID instead of their name

  • Ask participants to book using their Prolific email address

  • Provide an exit option at each step (e.g. instructions to return their submission)

  • Avoid scheduling interviews to start immediately

  • Allow time between booking and the interview to reduce no-shows


Complete the scheduling study

After participants book a time slot:

  • Provide a completion code or completion link

  • Ensure the submission is marked as complete

Leaving submissions incomplete while participants wait for the interview may cause the study to be flagged as underpaying. This can happen if there is a gap between the scheduling step and the interview.

Participants who submit with NOCODE can still be reviewed and approved.

All studies must meet Prolific’s minimum reward rate (£6 / $8 per hour).


Communicate with participants

Send interview links and reminders using Prolific messages.

Important

  • Participants may not receive automated emails from external scheduling tools

  • Messages should be sent through Prolific to ensure delivery

Participants will not receive automated reminders unless they are sent via Prolific messaging.

To reduce no-shows, send a manual reminder shortly before the interview. Messages can be sent in bulk.


Run the interview and approve submissions

At the end of the session:

  • Ask participants to confirm their Prolific ID

  • Approve submissions only for participants who attended

If a participant does not attend:

  1. Contact them via Prolific messages

  2. Offer to reschedule or ask them to return their submission

If they do not respond, contact Prolific Support with the participant IDs at least 2 working days before the 21-day auto-approval deadline.

Do not reject submissions for non-attendance.


Managing no-shows and auto-approval

Submissions auto-approve after 21 days.

To avoid paying for missed interviews:

  • Schedule interviews well before the 21-day deadline

  • Monitor pending submissions

  • Contact Support early if a participant does not attend


Paying fairly for interview studies

Interview studies require participants to commit to a specific time.

When calculating payment, include time spent:

  • Scheduling

  • Testing tools

  • Completing preparation

The minimum rate is £6 / $8 per hour. We recommend a minimum of £10 / $13 per hour to improve attendance and participation rates.


Recording interviews

If you record sessions:

  • Inform participants clearly

  • Explain how recordings will be used and stored

  • Ensure any personal data collected is handled appropriately and deleted when no longer needed

Encourage participants to use their Prolific ID or an alias during the interview.


Sending reminders

Participants can only reliably receive messages sent through Prolific.

Automated reminders from external scheduling tools (e.g. Calendly) may not be delivered.

If you want to remind participants about your interview, send a message using the Prolific messaging system. You can send messages in bulk.


Run a pilot

We strongly recommend running a pilot study to test:

  • Consent flow

  • Scheduling process

  • Messaging and reminders

  • Payment and approval

This helps identify issues before launching your full study.


Pre-launch checklist

Before publishing your study, confirm:

  • Recruitment criteria are clear

  • Consent and scheduling steps are explained

  • Payment includes all participant time

  • You have a plan for reminders and no-shows

  • Interviews are scheduled before the 21-day auto-approval deadline

If your study meets these requirements, you’re ready to launch.

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