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How to run longitudinal studies using waves

Updated today

Note: This feature is being rolled out gradually and may not be available to all researchers yet. If you don’t see these options in your account, you can continue using our previous workflow for running longitudinal studies. See How do I set up a longitudinal / multi-part study?

Overview of longitudinal studies on Prolific

  • A longitudinal study is a study that takes place over multiple waves, where the same participants take part in each wave at different points in time.

  • On Prolific, longitudinal studies are set up as a sequence of waves within a single project. Each wave is a separate study released over time.

  • Participants must complete wave 1 and their submission must be approved before they are eligible to take part in wave 2.

How longitudinal studies work on Prolific

Automatic participant eligibility across waves

  • Prolific manages which participants can take part in each wave.

  • Participants with approved submissions for Wave 1 become eligible for Wave 2, and so on.

  • This removes the need for you to manually manage allowlists between waves.


Upfront setup of all waves

  • You must create all study waves before launching your longitudinal study.

  • Important: You cannot add new waves after Wave 1 is published

  • Each wave is setup as a separate study, but some settings apply for all waves within the project - see below


Project-level settings

  • Some settings are configured once at the project level:

    • Screeners and participant recruitment

    • Device requirements

    • The project details that are seen by participants

  • These apply across all waves


Participant eligibility rules

  • In order to access subsequent waves, the participant must:

    • Complete the previous wave (e.g. complete Wave 1 to access Wave 2, and Wave 2 to access Wave 3 etc.)

    • Their submission for the previous wave must be approved

  • If the participant’s submission is rejected or awaiting approval, they will not be eligible to participate in the next wave


Participant limits across waves

Participant numbers must stay the same or decrease across waves, because each new wave can only include participants who completed and were approved in the previous one

  • Example:

    • Wave 1: 100

    • Wave 2: 80 ✅ (only some participants continue)

    • Wave 2: 120 ❌ (you can’t have more participants than progressed from Wave 1)

This ensures there are enough eligible participants to move forward through each wave


Retention and cost planning tools

The Retention forecast tab helps you plan your longitudinal study by estimating participant drop-off between waves, and total cost across all waves

  • Using your expected retention rate and study setup, it calculates:

    • how many participants are likely to drop out between each wave

    • how many participants you need to recruit in Wave 1 to reach your final target

    • the total cost of running all waves combined


How to run a longitudinal study on Prolific

Creating a longitudinal study project

  • Go to Projects

  • Select + New project

  • Enter your project name

  • Select Publish related sequenced studies (longitudinal)

  • Click Continue


Creating wave 1

  • Under Wave 1, click Add study

  • Complete the study setup form as normal, including:

    • Study link (URL)

    • Estimated completion time

    • Reward

    • Number of participants

  • Do not add screeners at this stage

  • Select Save as draft

  • If you plan to use screeners:

    • Go to the Project setup and recruitment tab

    • Add your screeners at the project level

    • Screeners determine which participants can take part in Wave 1


Creating wave 2 and beyond

  • Click + Add new wave

  • Under the new wave, click Add study

  • Complete the study setup form as normal

  • Ensure participant numbers are the same or lower than the previous wave

  • Select Save as draft

  • Repeat this process for each additional wave


Launching your longitudinal study

  • Check that:

    • All waves have been created

    • All studies are saved as drafts

  • Add participant-facing project details:

    • Name

    • Overview

    • Additional information

  • Configure recruitment in the Project setup and recruitment tab


Publishing your study

  • Click Publish on Wave 1

  • Review your project details

  • Tick the agreement box

  • Click Publish

  • Once published:

    • Wave 1 becomes Active


Publishing additional waves

  • You can publish additional waves at any time, but they must be created prior to Wave 1 being launched

  • Important:

    • Participants must complete waves in order

    • Later waves will only become available after the previous wave is completed and approved


Using the Retention forecast

Set your targets

  • Enter your Final wave goal

    • This is the number of participants you want to have in your last wave

  • Adjust your Target retention rate

    • This is the percentage of participants you expect to continue from one wave to the next

  • The default retention rate is set at 80%

    • This is based on typical attrition rates seen in online longitudinal studies

    • You can adjust this depending on your study design, timing, and expected participant engagement


View projections

The tool updates automatically as you change your inputs (final wave goal or retention rate)

It shows:

  • Required recruitment for Wave 1

    • The number of participants you need to start with in order to reach your final wave goal

    • This accounts for expected drop-off between waves

  • Expected drop-off between waves

    • The number of participants predicted to leave the study at each stage

    • Based on your selected retention rate

    • Helps you understand how your sample size decreases over time


Review costs

The tool shows:

  • Estimated total project cost

    • The projected total cost of running all waves combined

    • Based on your current study setup and number of participants required to meet your final wage goal

  • Cost per wave

    • The estimated cost for each individual wave

    • Helps you understand how costs are distributed across your study

  • Cumulative cost across waves

    • A running total of costs as participants progress through each wave

    • Shows how your total spend builds over time

  • Costs are estimates and may vary depending on actual retention

    • If more or fewer participants continue between waves, your final cost may be higher or lower than predicted


Wave breakdown table

The table includes:

  • Study (each wave)

    • Each wave in your project, shown in order to reflect the study sequence

  • Amount of participants per wave

    • Expected participants in each wave based on your final goal and retention rate

  • Estimated drop-off between waves

    • Predicted number of participants who leave between each wave

  • Cost per wave

    • Estimated cost for each individual wave based on setup and participant numbers

  • Cumulative cost

    • Running total cost as participants progress through each wave


Best practice guidance

  • Retention depends on study design and timing between waves

    • Shorter gaps and clearer study expectations typically lead to higher retention

  • Very high retention rates (e.g. 100%) are unlikely

    • Most longitudinal studies experience some level of participant drop-off

  • Use conservative retention estimates when planning

    • Helps ensure you recruit enough participants to meet your final wave goal

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