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How do I balance my sample within demographics?

You may wish to receive a specific distribution of participants across selected demographics. For example, if you want a 50/50 split of male and female participants, or to recruit 30% of your participants from Spain and the rest from France.

Quota sample


In the Audience section of your study form, under Study distribution, choose Quota sample. 

Custom quotas - sex toggled on.jpg

When you choose the quota sample option, by default this will apply the 'sex' prescreener and balance your sample by male and female. If you do not wish to balance your sample by sex, you can toggle this off or remove the prescreener.

You have the option to add further prescreeners to your study. By default, the study will be distributed evenly to participants across all selected prescreener responses.

Custom quotas - employment quota.jpg

To specify a different distribution, select 'edit quotas' and update the relevant values. Once you've finished, select 'apply quotas' to apply them to the study. You will then see updated participant numbers based on the new percentages.

Custom quotas - specify quotas.jpg

Please note that this feature is currently only available on certain prescreeners and is limited to 75 strata.


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